WHEN GOOD SPELLCHECKERS GO BAD

With all the high-tech stuff around today, it’s often said that human skills are slowly being replaced by technology. Not so, methinks. Never trust a mere machine to proofread your work. A poem by Anon I have a spelling chequer It came with my pea sea It plainly marques four my revue Miss steaks eye cannot sea. When eye strike …

SIX STEPS TO DISCOVERING YOUR TARGET MARKET’S VOICE

Demographic targeted marketing for content writing Targeting the correct demographic with your content writing takes research, focus and lots of practice and editing of your copywriting Think of your Target Market as one person and address him or her by name. (For this exercise, let’s call her Eunice)  Get inside Eunice’s head. What’s important to her? What’s her life like …