5 COPYWRITING TIPS FOR SMALL BUSINESSES

As a small business owner, you know that attracting new customers is vital and sometimes must be done without a large advertising budget. While hiring a professional copywriter is certainly a cost-effective component to any seo marketing campaign (yes, I am biased…),there may be times when you’d rather take the bull by the horns and write your own copy. With …

SIX STEPS TO DISCOVERING YOUR TARGET MARKET’S VOICE

Demographic targeted marketing for content writing Targeting the correct demographic with your content writing takes research, focus and lots of practice and editing of your copywriting Think of your Target Market as one person and address him or her by name. (For this exercise, let’s call her Eunice)  Get inside Eunice’s head. What’s important to her? What’s her life like …