Proofreading and Editing: Why Are They Important?

A company can benefit greatly from Proofreading and Editing for Business Communications. For those of you who are not familiar with the term, Proofreading and Editing are methods used by companies to avoid undesirable, common mistakes that are often made during a company’s marketing plan. By ensuring that there are no errors that could be extremely detrimental to a company’s …

WORD OF THE WEEK: XENIAL

Definition: Adjective regarding hospitality shown to visiting strangers or foreigners as well as the friendly relationship between guest and host. Ah, Xenial. You are the epitome of diplomacy. You are what makes statesmen ‘stately’. You extend the hand of friendship to strangers and make your guests feel like family. What a world this would be if every person could be accurately …

WORD OF THE WEEK: BUMPTIOUS

Definition: offensively self-assertive. What can one say about Bumptious? He thinks he’s a leader when he’s really just a pain in the proverbial. He’s the bloke at the barbeque that has to cook the snags because only he knows the right way to turn them. He’s that uncle you invite round for Christmas lunch out of duty but can’t wait …

5 COPYWRITING TIPS FOR SMALL BUSINESSES

As a small business owner, you know that attracting new customers is vital and sometimes must be done without a large advertising budget. While hiring a professional copywriter is certainly a cost-effective component to any seo marketing campaign (yes, I am biased…),there may be times when you’d rather take the bull by the horns and write your own copy. With …

WHEN GOOD SPELLCHECKERS GO BAD

With all the high-tech stuff around today, it’s often said that human skills are slowly being replaced by technology. Not so, methinks. Never trust a mere machine to proofread your work. A poem by Anon I have a spelling chequer It came with my pea sea It plainly marques four my revue Miss steaks eye cannot sea. When eye strike …

SIX STEPS TO DISCOVERING YOUR TARGET MARKET’S VOICE

Demographic targeted marketing for content writing Targeting the correct demographic with your content writing takes research, focus and lots of practice and editing of your copywriting Think of your Target Market as one person and address him or her by name. (For this exercise, let’s call her Eunice)  Get inside Eunice’s head. What’s important to her? What’s her life like …

WORD OF THE WEEK: ONOMATOPOEIA

If ever a word lived up to its meaning, onomatopoeia must surely be that word! Onomatopoeia – “plop” Onomatopoeia – “hiss” Onomatopoeia-ce of cheese (say it again – you’ll get it) Onomatopoeia – this is a really groovy word! It sounds groovy – like it moves – it’s got rhythm! Onomatopoeia – “bwahh!” Onomatopoeia – “rat-a-tat-tat” Its official meaning is …

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