The ONE-STOP Wordsmithing Shop for your Business

Since 2005, Quill Writing Services has been helping small business owners just like you harness the power of words to boost profits and enhance their image.

Quill provides copywriting and proofreading services so that your written communications say exactly what you mean them to say while presenting your business at its absolute best.

So, whether your materials need to be crafted from scratch or 'polished to a shimmer' with a professional touch, you can rest assured they are in safe hands.

How to Transform your Sales Message into an Irresistible Opportunity

What do you do when opportunity knocks? In most cases, you open the door. So, what do you think the members of your target market would do if you gave them an opportunity rather than a sales pitch?

The next time you're crafting a sales message, consider these tips for turning it into a fabulous opportunity that none of your prospects will want to miss.

• Be passionate about your product. When you're passionate about your product, you will inspire others to feel the same way.

• Paint pictures with your text. Phrases like: "What if", "Imagine" and "Picture this" will mentally transport people to the places where you want them to be.

• Identify with their struggle. Empathise with them and build rapport and then...

• Show them the solution to their struggle. (Obviously, your product or service is the solution!)

• Explain how easy it is to get that solution (eg: "Just a phone call ...” "Visit our store...” "... talk to one of our friendly consultants") This is also known as the call to action and is a vital component of all sales messages.

• Use more word pictures to show how good life will be once they act on your solution.

• Show proof. Client testimonials and case studies are powerful ways of showing how great this opportunity is.

• Create a sense of urgency. Phrases like: "Don't miss out", and "Stocks limited" all lead to an 'opportunity knocking' way of thinking.

• Finally, follow through. When your prospects turn into customers by grabbing the opportunity offered, do everything to ensure their experience backs up your claims. In other words, make them glad they opened the door when opportunity came knocking.

And then ... take a different opportunity to revel in your success!

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Carol Dorman, owner of Quill Writing Services, also publishes Communicate, the monthly newsletter for small business owners who want to raise their profiles and increase their profits by harnessing the power of words. Subscribe today at quillwritingservices.com.au and receive a free copy of her report: How to Convince your Target Market to Buy from You.

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"How to Convince your Target Market to Buy
from You"

Last year I asked Carol to write a standard e-mail for my business to encourage new members. Carol did a fantastic job with very little direction. She successfully changed my boring, ineffective e-mail to a fantastic sales letter that has seen an increase in new members.

I highly recommend Carol & Quill Writing Services for any business writing needs.

Melissa Khalinsky
Business Mums Network
www.businessmums.com